stand out from the crowd and stand up for what’s right with values-based branding that feels like you
You’re already making an impact and getting your clients amazing results. It’s time your branding reflected that experience so you can book dream clients on repeat
You didn’t start your business to follow someone else’s formula. In fact, you kind of love an opportunity to buck the binaries and disrupt the status quo when you can.
You know real success comes from building something aligned, intentional, and unapologetically you. It’s how you’ve gotten this far and why your clients love you.
AND you know your brand could do a better job of showcasing that and helping new folks find your work on repeat (without relying on finicky ass algorithms).
That’s what Unshakeable Branding is here to do.
It’s a radical rejection of branding that’s all polish and no substance—and a bold return to clarity, strategy, and values-led joy.
Ever bite into a cupcake that looked STUNNING but the cake itself was dry and flavorless? 🤢
That’s what happens when folks invest in brand aesthetics (logos, colors, etc.) before getting clear on their brand foundations and strategy. Flashy visuals might get you a few sales at first, but if the brand experience doesn’t match, people are going to wildly disappointed.
You know what disappointed people don’t do? They don’t work with you again and they certainly won’t recommend you to your friends…and when you multiply that across all your clients over time, that’s a whole lotta money you’re leaving on the table.
That’s why Unshakable Branding always starts with the foundations. You already have all the highest quality ingredients in your business. Together, we mix them together in the right proportions and highlight the right flavors to get your dream clients drooling over what you’ve got cooking. Here’s how we do it.
Phase 1: Foundations
We start with deep dive into your business, backstory, and long-term goals (don’t worry, I’ll guide you through it!). We uncover exactly what it is about your work that makes your dream clients choose you over everyone else, and we build a strategy around it to make sure your brand says that (clearly, consistently, and with zero guesswork).
Includes:
Industry & Competitor Research
Vision & Mission
Brand Values
Values Alignment & Customer Journey
Positioning
Target Audience Exploration & Client Profiles
Personality, Voice & Messaging
Phase 2: Identity
Once we’ve finalized the brand strategy, you get to sit back and relax while I whip up the brand visuals that reinforce the foundation we’ve build, feel like you, and get you excited to show up online again. This is a collaborative process so we’ll work together to make sure you end up with something you love AND gets you the results you’re looking for.
Includes:
Moodboards
Color Palette
Logos & marks
Typography system
Photo direction
Brand pattern
Brand guidelines
Phase 3: Roll-out
This is where everything really comes together and we start applying everything to all your touch-points.
Add-Ons:
Canva templates & designs
Social media
Presentations
Freebies and Workbooks
Packaging design
Business cards & print assets
Merchandise
Signage
Iconography & illustrations
Sub-brand design for signature offers
Launch Support
“As a graphic designer who is also a perfectionist - it was great to work with someone I could trust that would make sure the new branding matched our overall business goals. I knew it was time to invest in my branding when I had all the branding homework done but was having total analysis paralysis when it came to bringing it all together. I was too close to it to decide on anything, so I needed a professional's help.
After working with Kristy, our brands were transformed; ever since we have been booking more and more ideal clients.”
- CARA JO, FOUNDER OF KNAPP DESIGN CO. & STATIONER TO STATIONER
“Working with Kristy on my new branding for my two businesses has been the biggest game changer for me. I was so hesitant to invest so heavily into one aspect of the my young business, but what I learned and took away from this whole experience has already had such a huge ROI that I would do it again 10x over. I have been so much more energized, inspired and confident in my brand and message than I have been in a long time. I am already getting clients that are 1000% aligned with my mission and values, and they are pointing them out by name when I ask why they picked me over the hundreds of other hairstylists in the area. I am truly so thankful for everything Kristy has done for me and taught me along the way. I would recommend her 13/10 over and over again to any and everyone!”
- BLAIR, FOUNDER OF BLONDING BY B & AETERNUM ARTISTRY
Prove everyone who ever called you “too much” wrong
When I started my business 14+ years ago, a mentor told me my I was “too much” to ever be taken seriously or be successful. So I toned myself all the way down, and it made me HATE my business to the point of almost shutting it down.
It was only when I rebranded again, rediscovered my values, what sets me apart in my industry, and got crystal clear about how to talk about my offers in way that didn’t bore me (or my dream clients) to tears that everything changed for the better.
Through my signature process, you can stop second-guessing yourself, wasting time in Canva, and reinventing the wheel every other week because your brand will finally feel like a natural extension of YOU and the amazing work you’re already doing.
And let me tell you, marketing never feels easier than when you know who you are, what you stand for, and why that matters to your dream clients.
Apply to work together & book your discovery call!
After applying, you’ll be sent a link to book your complimentary 30 minute Discovery call!
FAQs
-
I’m often not the first designer business owner’s hire, but I am the last because I partner with them in a Brand Strategist and Creative Director capacity. This means we’re building something that can stand the test of time and is rooted in long-term strategy.
If you’re just starting out, you’ll get a better ROI if you build out on your brand foundations instead of focusing on the visuals.
(I can help you do just that in Brand Camp.)
-
The investment for Unshakable Branding starts at $9,000.
Yes, I offer extended payment plans (I don’t add any weird BS fees to payment plans either).
If you want to work together but aren’t sure you can make this investment, apply and we can talk about what other offers might better meet your needs in this season (because if there’s one thing I want more than anything else, it’s for values-led businesses to THRIVE and keep having a positive impact on their communities).
-
The short answer is, it depends. If you need a basic 1-5 page website (or have one you need updated), I can customize a Squarespace template with your new branding.
For anything else, I am happy to recommend you to one of the many wonderful web designers and copywriters I know and trust.
-
Absolutely not! I’ve created branding for service-based businesses, educators, coaches, product-based businesses, non-profits, start-ups and billion dollar corporates. Truly, I’ve seen and done it all.
-
Are you still in the DIY phase of your business? You’re far from alone (most of us start there)!
I want socially conscious brands to not only survive but to thrive, and I’m constantly looking for new ways to support folks at all stages of business.
Check out Brand Camp, my DIY branding group program all about getting you the clarity & community you to build your brand foundations that help you bloom where you’re planted.
For individual support, book a Brand Clarity VIP Day!
