10 week Brand-Building Group Program

This one time at Brand Camp…

You went from confused and reactive to having bone-deep clarity about your business direction, finally felt in control of where you're headed instead of just hoping for the best, and discovered how to show up authentically without feeling gross about selling while surrounded by the coolest, most values-aligned community ever.

Build a stand-out brand that stands up for your values

Ready? It’s going to be SO GOOD!

6x payments of $250

or $1500 pay in full

β€œBrand Camp helped me get more dream clients, feel really good about raising my prices, and get much clearer about my values and how they’re showing up in my business.”

- Kat (they/them), Healer / Owner of Rainbow Dot Spirituality

The Brand Camp bus is here! 🚌

Who are you sitting next to?

🐞 Freckles

Has been running a coaching business for 3 years but feels like business is starting from scratch every month. They’re overwhelmed, out of control, and see their business as something that β€˜happened’ to them rather than something they’ve built. They have no strategy and no idea where they’re headed next.

πŸ¦‹ Butterfly Clips

Cares SO deeply about social justice and making the world a better place, but every time she sits down to post on Instagram or write a newsletter, she freezes up. How is she supposed to talk about her services when there are active genocides happening? She knows visibility is important but feels like a fraud trying to β€œmarket herself” when everything feels so heavy and urgent in the world.

πŸ“š Bookworm

Has no idea what a brand is. Is it a logo? Is it an instagram post? Who knows! Not him. He’s great at learning but when it comes to implementation, he never knows where to start, what to do in the messy middle, and how to finish. He doesn’t know what actually makes his dream clients tick on a soul level and definitely doesn't know how to attract more of them without feeling like a sleazy car salesperson.

WE’RE HERE!

Welcome to Brand Camp!

A 10-week experience to help you build your brand foundation in a way that actually feels like you, helps you attract values-aligned dream clients, and ultimately gives you everything you need to feel excited about your business again.

Thursdays, 2pm - 4:00pm ET from September 11 - November 30

What to expect at camp πŸ•οΈ

πŸ₯Ύ Done & Dusted Brand Assets

Walk away having written your vision & mission statements (finally!), values, understanding oο»Ώf dream clients, messaging guidance, refreshed brand visuals, and a plan to continue creating a positive change through your business. AND you’ll have it all corralled into a single fileβ€”Your Brand Mapβ€”for easy implementation!

⛺️ Brand Lessons in
Real Time

You will get all the know-how you need to succeed during our live calls (because I know that life and/or ADHD can throw a wrench into our best laid plans to watch modules). The real-time format means you’ll never fall behind, no matter what life throws your way. After our ~15-30 minute lesson, we open the floor for live coaching, feedback & brainstorming with the group!

🌲 Evergreen Access to 8-Module Private Podcast

Going to miss a training? It’s all good! All course modules and call recordings are also available as video modules and as a private podcast that you can listen to on-the-go! Just in case πŸ˜‰

✨ Coworking Time

You know how some things on your to do list just loom over you until the weight of doing them feels almost unbearable? Yeah, my goal is for the Brand Camp activities to never even have A CHANCE to end up on that list. That’s why we have optional coworking calls where you can pop in and just do the damn things and be done with it!

β€œI was able to completely revamp my website and social media with this new understanding of why my branding matters at every stage of my relationship with clients”

- Caitlin (they/them), Author & Story Coach

I’M KRISTY!

Camp Counselor, Brand Builder, Golden Retriever in Human Form

Brand Camp was created to break through the binary-thinking around branding that leaves countless entrepreneurs feeling stuck.

Because in my 14 years of building brands, I’ve noticed that there’s this massive misconception that branding is only for those raking in multiple six-figures who have reached some elusive β€œlevel” that almost every entrepreneur is CONVINCED they have yet to reach. Well I’m calling bullshit.

Branding isn’t binary, it isn’t all-or-nothing, and it certainly isn’t only for boring ass elites. Brand Camp helps you build a brand that actually gives you the clarity and clients you’ve been looking for.

Brand Camp: Itinerary Bug bits & sunburn not included

WEEKS 1-3

Orientation Transformation🧭

  • Rediscover the joy in your work (yes, even right now)

  • Uncover the true impact you want to have on your industry & the world beyond just making money

  • Identify your values & create an action plan to embody them

WEEKS 4-7

Campfire Connection πŸͺ΅

  • Learn how your values create an attraction with your dream clients

  • Get to know your dream clients on a soul-level. Real humans with real struggles & dreams 

  • Create a system that consistently brings in more of these amazing humans

WEEKS 8-10

Collective Creation ⚑️

  • Discover and use your brand voice to create change while attracting dream clients

  • Design visuals that support your strategy AND look amazing

  • Pick your brand colors and fonts to start creating

β€œI'm already seeing client engagement pick up just by being more authentically me, and isn't that what we all want!?”

- Clarissa, Wedding Stationer & Artist

BRAND CAMPπŸ•οΈ

10-Week Brand-Build Group Program
Thursdays, 2pm - 4:00pm ET from September 11 - November 30

✨ Weekly Live Brand Lessons + Coaching β†’ Learn what actually moves the needle in branding, then get live coaching so you leave every call with clarity, not confusion.

✨ Done-and-dusted Brand Assets β†’ Walk away with your vision, mission, values, and messaging already mapped out β€” no more guessing, Googling, or DIY frustration.

✨ Real-Time Feedback on Your Branding β†’ Instead of spinning in circles, get clear direction on what’s working, what’s not, and exactly how to make your brand stronger.

✨ Private Podcast Access to Every Lesson β†’ Revisit trainings on your own schedule β€” no need to rearrange your life or miss out if you can’t make it live. We’re ADHD & life friendly.

✨ Optional Coworking Sessions β†’ Built-in time to actually get the work done, so your brand doesn’t stay stuck on your to-do list.

6x payments of $250

My goal is for you to be able to make an investment that feels healthy for your financial situation and encourages you to show up fully and do this work. If you have questions or want to talk more what makes the most sense for you, I would love to hop on a call with you!

or $1500 pay in full

Got Questions?

Check the FAQ Bulletin Board ‡️

  • Nope! Your brand is your reputation! Branding is taking steps to make sure that reputation actually reflects the incredible work you’re already doing!

  • Honestly, Brand Camp is great whether you're just starting your branding journey or you're an established pro who wants to get back-to-basics.

    You will learn everything you need to know about branding in our time together. If you aren't sure if Camp is for you, I'm happy to hop on a call and talk more about it. (I'll never push you to join if it's not a good fitβ€”that is gross af.)

  • No, AND this program might help you figure out what your most expansive niche is (because niche-ing down isn’t always about who you’re saying no to) OR how to create an impactful brand without a traditional niche (yes, it is possible)!

  • Nope! This is perfect for entrepreneurs of all types (product-based, service-based, coaching, online, in-person, you name it!). As a brand strategist and designer I work with a wide variety of entrepreneurs and the work we do is universal to all entrepreneurs!

  • Calls will be happening weekly on Thursdays, 2pm - 4:00pm ET from September 11 - November 30. All group calls will be recorded and shared in the Brand Camp course portal.

  • We will have weekly calls that are each 2 hours. In addition to our live calls (which are a combination of trainings and coaching/consulting time), you can expect to spend 1-2 additional hours a week working on the material. There are optional coworking calls for you to join as well!

  • Absolutely! Whether you’re a designer yourself or someone who just loves their existing visuals, Brand Camp is a great way to build out the other fundamentals that take a brand from good to great (like your vision, values, voice, dream clients, etc.). Past Campers who came in loving their visuals still were able to make small tweaks to their existing visuals to make them even stronger based on the one module that focuses on visuals! I’ve also created Camp to be a great space for graphic designers who need help with some of these initial activities to kickstart their own design process (because I KNOW how hard DIYing your visuals can be, even if you have the design chops)!

  • We DON'T touch logos in Brand Camp and it is by design (pun intended).

    A logo is like the sprinkles on top of the cupcake. It might catch someone's eye, but if you want people to REALLY have a great experience, there is so much recipe development that has to be done first. If your cake tastes terrible, no sprinkles will save it.

    Brand Camp is where we figure out your cake's secret recipeβ€”your mission, vision, values, knowledge of you dream clients, and voice are the ingredients.

    AND I'll share insight on how to choose colors and fonts that will support you in the meantime (think of this as your frosting) and our Accessibility Guest Expert, Katie, will help you make decisions that support everyone.

    The work we do in Brand Camp is what will stand the test time and support you no matter what life or biz throws your way. It also saves you from having to learn a whole new skillset (logo design) with expensive new software that you won't have much use for after you do it once.

  • The first 10 minutes of the call are for checking in and accountability.

    Then the follow 15-30 minutes is when you’ll get a live training about the topic for that week.

    All remaining time is then spent on answering Campers’ questions and reviewing any assets folks want feedback on!

Join the brand-building program for socially-conscious entrepreneurs who want to lean into their values, work on their visibility, and attract more dream clients without burning themselves out doing all the things