build a brand that feels like you, attracts values-aligned dream clients, and gets you excited to show up online in just 10 weeks
Thursdays, 2pm - 4:00pm ET from September 11 - November 30
Brand Camp is a brand building program for socially-conscious entrepreneurs who want to lean into their values, work on their visibility, and attract more dream clients (without burning themselves out doing all the things)
Thursdays, 2pm - 4:00pm ET from September 11 - November 30
There has never been a better time to build a values-aligned brand (except maybe yesterday)
As we continue to watch horrifying news story after news story, it can feel futile to show up as entrepreneurs.
How are we supposed to sell our services when there are active genocides, an ongoing climate crisis, people are being forcibly deported, abortion rights are teetering on removal, and our trans, black and brown friends lives and safety are at risk?
There is no one-size-fits-all solution I can sell you, but what I can tell you is that knowing your brand values and your plans for embodying them to create change in the world makes it a whole hell of a lot easier.
Because if youβre always embodying and expressing your values, when the next catastrophe unfolds, your audience wonβt get confused about why youβre standing up for causesβitβs inextricably linked to who you are and how you show up. (And, it might be the very thing that gets them to work with you over their competitor because more people are voting with their dollar than ever before).
Come learn how to navigate this and so much more at ποΈ Brand Campβan 10 week program that will walk you how to build your own values-led brand in a supportive community.
As business owners, we wear a lot of hats and it can feel so draining to carve out space to work on these different areas of your business.
But branding isnβt another thing on your to-do listβitβs a way of being that honestly takes things OFF of your plate in the long run.
Because when you finally have clarity about your vision, the impact you want to have, the work that lights you up the most, and the dream clients who you love working with, you have the freedom to set yourself free from the hamster wheel.
This isnβt one the entrepreneurial hats we wear, but it is easily one of my favorite hatsβmuch better than the βpay taxesβ entrepreneurial hat π
What if instead ofβ¦
Farting around in Canva for hours updating yet another template only for it to still feel βoffβ and not like you π΅βπ«
Assuming everyone else is in on a secret youβre not π€«
Stressing out about how to embody your values without being performative π¬
Trying to convince people to buy from you and feeling sleazy or stressed about it (even though you KNOW what you offer is impactful) π©
You could build your own future-proof brand that feels like you, and the clarity it gives you makes it easier for you to market and sell your offers to dream clients (while also helping you create positive change in the world)?
Iβm talkingβ¦
Mission & Vision Statements that get you excited about your biz again & drive impact on the communities and causes you care about uplifting most.
Clearly Defined Values you can flawlessly weave them into everything you do in a way that feels second-nature and calls in your dream clients. Plus youβll have a plan on how to embody them moving forward too.
Clarity about your dream clients that doesnβt require a βclient avatarβ that bores you to tears at best (or is problematic at worst) so youβll know exactly what they need to hear in order to put cash in your hand (without the gross manipulation tactics, duh).
Greater confidence around showing up and being visible because you know what makes you different from your competitors & why that matters to your dream clients.
Brand colors & fonts that get you off the hamster wheel of trying to create the perfect graphics in Canva and gets you back to what you do bestβserving your clients and making an impact.
Full itinerary and Camp Curriculum can be found here!
- Caitlin, Author & Story Coach
βBrand Camp made me sit down and actually engage with my brand all the way down, and I was able to completely revamp my website and social media with this new understanding of why my branding matters at every stage of my relationship with clients. From the minute they discover my IG page or website, I want them to know exactly who I am and what I stand for. It's actually made decision making so much simpler because if things don't fit into the long-term vision and values of my business, I can easily say no.β
good news!
Thatβs exactly what Iβve been helping values-led entrepreneurs do for the past decade and itβs what weβre doing in Brand Camp ποΈ!
In my time doing this work, I learned that the internet is chock full of oversimplified notions and conflicting advice about what makes for a good brand. The most popular advice is written by old white dudes in books intended for Fortune 500 execs. π₯±
The problem is conventional branding advice doesnβt always hold up to the current online entrepreneurial space (let alone address how solopreneurs are supposed to do the work of a well-staffed mega-corp while also living in a political hellscape, managing a disability, being part of the LGBTIA+ community, being of the global majority in a world that uplift whiteness, or about 100 other factors that might make cut and dry rules from the past fall flat in the present and future.
I promise you, there IS a better way (and Iβve used it to help solopreneurs, small businesses, non-profits, and yes, even those big mega-corps).
(Also hi! Iβm Kristy (she/they)βitβs nice to meet you!)
INTRODUCING BRAND CAMPποΈ
An 10-week experience to help you build your brand foundation in a way that actually feels like you, helps you attract values-aligned dream clients, and ultimately gives you everything you need to feel excited about your business again.
Thursdays, 2pm - 4:00pm ET from September 11 - November 13
what to expect at camp ποΈ
π₯Ύ Done & Dusted Brand Assets
Walk away having written your vision & mission statements (finally!), values, understanding oο»Ώf dream clients, messaging guidance, refreshed brand visuals, and a plan to continue creating a positive change through your business. AND youβll have it all corralled into a single fileβYour Brand Mapβfor easy implementation!
βΊοΈ Brand Lessons in Real Time
The last thing you want to do is sit down and watch a bunch of modules when you already have a full plate. Thatβs why you will get all the know-how you need to succeed during our live calls. Coaching call days start with a ~15-30 minute lesson followed by time for coaching, questions and brainstorming with the group.
π² Evergreen Access to 8-Module Private Podcast
Yeah yeah yeah, I know I just said no one wants to listen to modules, but sometimes we might need extra time for a concept to really click, ya know? For that reason, all course modules and call recordings are also available as video modules and as a private podcast that you can listen to on-the-go! Just in case π
β¨ Accessibility Guest Educator
You want to use your biz to create positive change and you know accessibility is a key factor to that. Youβll learn from Katie Lewis (she/her), an Accessibility Strategist for Conscious Brands, about how you can make your business more inclusive and accessible to ALL humans.
Looking for the detailed call schedule with all the dates, times & specific topics? Keep scrolling!
Camper Results
βBrand Camp helped me get more dream clients, feel really good about raising my prices, and get much clearer about my values and how theyβre showing up in my business. Applying what I learned has made making content and business decisions faster and easier. I loved that this program gives you the tools and the questions to ask as you keep refining, and I know I can keep coming back to this work as I grow. If youβre on the fence, take the leap!β
- Kat, Healer/Owner of Rainbow Dot Spirituality
In past rounds of camp, here are some things campersβ celebrated:
Gotten more comfortable being visible & starting a new Instagram reels series π²
Attracting more dream clients & getting amazing testimonials from them βοΈ
Writing mission and vision statements in a way got them excited to show up in their biz again π₯³
Finding new collaborators and ways to expand their businesses π
Revamping brand visuals and applying it to their website, social media, and business cards π¨
Learning to rest ESPECIALLY when it feels like there isnβt time for it π
Getting deep clarity about who they actually serve and making changes to their messaging to show them theyβre in the right place π
Quitting a day job that was draining & no longer aligned ποΈ (This is a very atypical result)
whatβs the investment?
I am so excited to announce that I am now offering tiered, pay-what-supports you pricing for Brand Camp! Equity, access and diversity are essential values of my biz, and Iβm excited to embody them in this way.
This model is inspired by the Green Bottle Model from Worts + Cunning as well as the guidance and education Iβve received from my coach, Emily Ann Brant within the Decolonized Coach Community.
You are invited to reflect on what you can contribute and what will help you show up & do this work!
$750
Community Supported
Extended Payment Plans Available.
$1500
Sustainer
Extended Payment Plans Available
My goal is for you to be able to make an investment that feels healthy for your financial situation and encourages you to show up fully and do this work. If you have questions or want to talk more about what tier might make the most sense for you, I am happy to hop on a call with you!
youβve got questions
& Iβve got answers!
-
The reason why we have a call before I let you into Brand Camp is because it helps me create a safer space by ensuring each person is a good fit for the program and is alignment with our community values.
Your decision-making process is sacred, and Iβll honor it. Youβll never be forced to make a decision before your ready.
-
Honestly, Brand Camp is great whether you're just starting your branding journey or you're an established pro who wants to get back-to-basics.
You will learn everything you need to know about branding in our time together. If you aren't sure if Camp is for you, I'm happy to hop on a call and talk more about it. (I'll never push you to join if it's not a good fitβthat is gross af.)
-
No, AND this program might help you figure out what your most expansive niche is (because niche-ing down isnβt always about who youβre saying no to) OR how to create an impactful brand without a traditional niche (yes, it is possible)!
-
Nope! This is perfect for entrepreneurs of all types (product-based, service-based, coaching, online, in-person, you name it!). As a brand strategist and designer I work with a wide variety of entrepreneurs and the work we do is universal to all entrepreneurs!
-
Calls will be happening weekly on Thursdays, 2pm - 4:00pm ET from September 11 - November 13. All group calls will be recorded and shared in the Brand Camp course portal.
-
We will have weekly calls that are each 2 hours. In addition to our live calls (which are a combination of trainings and coaching/consulting time), you can expect to spend 1-2 additional hours a week working on the material.
-
Absolutely! Whether youβre a designer yourself or someone who just loves their existing visuals, Brand Camp is a great way to build out the other fundamentals that take a brand from good to great (like your vision, values, voice, dream clients, etc.). Past Campers who came in loving their visuals still were able to make small tweaks to their existing visuals to make them even stronger based on the one module that focuses on visuals! Iβve also created Camp to be a great space for graphic designers who need help with some of these initial activities to kickstart their own design process (because I KNOW how hard DIYing your visuals can be, even if you have the design chops)!
-
We DON'T touch logos in Brand Camp and it is by design (pun intended).
A logo is like the sprinkles on top of the cupcake. It might catch someone's eye, but if you want people to REALLY have a great experience, there is so much recipe development that has to be done first. If your cake tastes terrible, no sprinkles will save it.
Brand Camp is where we figure out your cake's secret recipeβyour mission, vision, values, knowledge of you dream clients, and voice are the ingredients.
AND I'll share insight on how to choose colors and fonts that will support you in the meantime (think of this as your frosting) and our Accessibility Guest Expert, Katie, will help you make decisions that support everyone.
The work we do in Brand Camp is what will stand the test time and support you no matter what life or biz throws your way. It also saves you from having to learn a whole new skillset (logo design) with expensive new software that you won't have much use for after you do it once.
-
The first 10 minutes of the call are for checking in and accountability.
Then the follow 15-30 minutes is when youβll get a live training about the topic for that week.
All remaining time is then spent on answering Campersβ questions and reviewing any assets folks want feedback on!
Apply to Camp!
Here's what happens next: Fill out the application below. Within 2 business days, youβll get an email with details about how to join, and youβll be able to choose the payment plan that works for you. See you at Camp!
