Articles

Kristy Black Kristy Black

How Wedding Professionals Can Use the Off-Season to Rebrand, Refocus, and Rise

The off-season isn’t just downtime—it’s your best opportunity to reset, refine, and realign your wedding business. From taking intentional rest to streamlining your client journey and rebranding for the clients you actually want, this guide walks you through how to make the quieter months work for you so you can step into 2026 stronger than ever.

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Kristy Black Kristy Black

Why gender-based marketing doesn’t work

Gender-based marketing may seem like a shortcut to connecting with your audience, but it often backfires—alienating potential clients and reinforcing outdated stereotypes. In this post, we’ll explore why relying on gender in your niche is limiting your business, how it excludes the very people you may want to include, and what to do instead to attract aligned clients through inclusive, values-based messaging.

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Kristy Black Kristy Black

How to become an expert in your industry

You don’t need to be an industry expert to attract dream clients—focusing on expertise can actually hold you back. Instead, success comes from clearly communicating how you solve real problems in a way that resonates. Learn how to position yourself as the obvious choice with my go-to branding tool.

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