Knapp Design Co.

brand strategy +
brand identity design

@knappdesignco

Knapp Design Co. is a full-service luxury letterpress wedding invitation & day of design studio for couples who want the best of the best.

“It all starts with an invitation. The first page of every couple’s love story begins with a mere invitation—to grab dinner, go to a concert, join a band, become friends etc.. Page by page and chapter by chapter, their story uniquely unfolds from there. If all goes well, a second invitation will be shared; a heartfelt and vulnerable invitation to create a shared future together. One to join each other’s respective families. With love and excitement in their hearts, it’s time to request their loved ones join them on their special day in this same gesture.

Each invitation has led to this beautiful, life-changing moment. The couples who work with Knapp Design Co. know the deep value and impact an invitation, and the supporting details, can deliver. It’s why they invest in the very best.”

After continued growth and success, Cara Jo reached out to me looking to capture the beauty and intricacy of her work in a way that felt uniquely aligned to both her and her clients. Together, using my signature branding process, we developed a stunning brand identity that uniquely speaks to the desires and needs of her dream clients and helps her standout from other wedding stationers.

 
 

“Working with Kristy on my branding was the best experience I could have imagined. As a graphic designer who is also a perfectionist - it was great to work with someone I could trust that would make sure the new branding matched our overall business goals. I knew it was time to invest in my branding when I had all the branding homework done but was having total analysis paralysis when it came to bringing it all together. I was too close to it to decide on anything, so I needed a professional's help to tell my story and make it look like the luxurious and approachable brand we are seen as.

After working with Kristy, our brand was transformed; ever since we have been booking more and more ideal clients. Before, we were making gorgeous and luxe stationery - but our branding was a little lackluster. I made it in about 15 minutes, and it was not good. It was a 'logo,' and that was about it. What Kristy created is more than just a logo, it's an entire brand. Every time someone says, "Oh my god, I love your logo; the little loop is so cute," and I explain to them what it means, they always say, "that is so clever and so you, and represents your brand so well!" I have been able to expand on the brand and create some really beautiful custom pieces for us to use on our packaging, social media, and our printed goodies.”

- Cara Jo Knapp, Founder of Knapp Design Co.