Brand Strategist and Designer
For high-caliber creatives who refuse to be put into a beige box.
You’re sick of trying to shove yourself into a box to look “professional.” You do high-caliber work but your branding feels like a watered-down LaCroix whisper instead of the full-bodied, MSG-type flavor it deserves.
This all too common conundrum is why I help values-led entrepreneurs build vibrant, strategy-driven brands that honor their complexity, attract dream clients, and make showing up feel energizing again.
It’s time for you to stand out from the crowd & stand up for what matters.
Yes, you can do both.
Working with me isn’t about vague ass platitudes like “magnetizing dream clients.” It’s about building a strategic, nuanced brand that reflects your values, connects with the right people, and grows your business without watering yourself down or chasing trends.
-
![A woman with blonde hair wearing glasses and a pink apron, smiling in a creative workspace with craft supplies in the background, overlaid with the text "to Stationer to Stationer."]()
Stationer to Stationer
-
![Multiple stickers of snarling tiger faces with open mouths, sharp teeth, and powerful expressions, arranged on a dark surface.]()
Blonding by B
-
![A tent illuminated from inside, set up in a dark canyon at night with a starry sky overhead.]()
Embr Films
-
![Landing page for Storey Creative, a design and marketing company. The page features the company name in bold, orange text and a tagline about being training wheels for creative and marketing teams. The background shows various presentation slides and a call-to-action button that reads 'Book a Free Call'.]()
Storey Creative
-
![A woman boxing at a gym, wearing black gloves, a black sports bra, and white shorts, with her left arm extended in a punch, and text in the image reads 'Fuel Your Fight Camp Estd 2018'.]()
Fuel Your Fight Camp
-
![Pattern featuring the EverWish Celebrations logo, cake icons, and confetti symbols on a white background.]()
Everwish Celebrations
I’m Kristy, btw! (she/they)
I spent years watering myself down because I was told I was “too bold” to be taken seriously. Turns out, that was terrible advice.
Now I help high-caliber creatives and wedding professionals build brands that don’t ask them to shrink.
And by high-caliber, I mean business owners who give a damn. Creatives who’ve matured in their craft, refined who they want to work with, and know they’re capable of more… but their branding hasn’t caught up yet.
I’ve been doing this for 14 years, from wedding pros to billion-dollar corporations, and the truth is always the same:
You already have the puzzle pieces.
My job is to ask the right questions, uncover the gems, and build a brand that makes you the obvious hire (and gets you excited af to show up again).
BTW, I believe that inclusivity is the bare minimum.
If you don’t believe in human rights for all, you can go kick rocks. Full stop. Your brand should reflect your values in ways that are clear, embodied, and leave loaf-sized breadcrumbs for the people who get it.
You can be colorful and still be high caliber
High-end does NOT have to mean beige, muted, or boring. If someone told you that bold can’t be taken seriously, that’s whack ass advice. You can be vibrant, disruptive, expressive — and still command premium rates.
Playing it safe is suffocating.
Being subtle to make other people comfortable? Hard pass. Be your whole ass self, please. I’m begging you. The right clients aren’t scared of personality — they’re actively looking for it.
Brand designers shouldn’t have a “style.”
If the work looks like me instead of you, I’ve failed. Strategy comes first. Your brand should be built around what makes you the easiest, obvious hire — not my personal aesthetic preferences.
✷
✷
If you’re ready for an experience that feels like 🪩🎉💖🔥😈, here are your options:
Leave Your MARK ❤️🔥
[1:1 Custom Brand Design]
BRAND Camp 🏕
[10 week Brand-Building Group Program]
BRAND Audit ✏️
[1:1 feedback on how to improve your brand ASAP]
FREE DOWNLOAD: Profitable Purpose Branding Workbook
Get the clarity your brand has been missing (in 60 min or less)
A free guide for socially conscious entrepreneurs who want to use their values to attract aligned clients, increase their income, and feel more confident about how you show up online