Blonding by B
Brand Strategy
Art Direction
Design
Illustration
Management of associate designers
Interior design consulting
Blonding by B is a high-end, sustainability-focused salon in Denver that redefines luxury blonding with inclusivity and personality. Blair’s vision was to build a brand that invites clients into a bold, affirming experience, blending upscale service with a lively, approachable feel.
To support her growth, we developed a distinctive brand identity that positions Blonding by B as a standout in the saturated Denver salon market. Our approach emphasized the balance between luxury and relatability, incorporating custom illustrations and elements inspired by American Traditional tattoo art to evoke a daring yet polished aesthetic. This layered visual complexity gives the brand a memorable edge, moving beyond predictable salon branding. The final design has increased client bookings from aligned customers and led to a substantial boost in brand recall.
Learn more about Unshakable Branding here.
“Working with Kristy on my new branding for my two businesses has been the biggest game changer for me. I was so hesitant to invest so heavily into one aspect of the my young business, but what I learned and took away from this whole experience has already had such a huge ROI that I would do it again 10x over. I have been so much more energized, inspired and confident in my brand and message than I have been in a long time. I am already getting clients that are 1000% aligned with my mission and values, and they are pointing them out by name when I ask why they picked me over the hundreds of other hairstylists in the area. I am truly so thankful for everything Kristy has done for me and taught me along the way. I would recommend her 13/10 over and over again to any and everyone!”
- Blair Mielke, Founder of Blonding by B and Aeternum Artistry
