your true north

logo + brand development
print design

Jen, the owner of Your True North, is a nutrition coach in Denver, Colorado who came to me looking for a brand refresh that better represented her authentic and empowering approach to nutrition coaching.

JEN’S GOALS

• Have a brand that accurately represented her professional yet approachable coaching style

• Develop a warm, welcoming and authentic online presence to attract her Ideal Clients

• Avoid cliché imagery associated with others in her industry

We started, as I do with all branding clients, by having her complete my branding workbook to help both of us explore the heart of her brand and get us on the same page. From there, we developed a moodboard that encapsulated the takeaways from the workbook and served as the foundation for her brand.

Through professional yet modern typographic treatments and an optimistic color palette, we crafted a brand that best represents the energetic and supportive guidance she provides her clients during their nutrition journey.

You can view the Brand Guidelines developed for the client here.