W Styling

brand identity development
(logo design)
print design

W Styling is a luxury salon based in Denver, Colorado. Ali, the owner of the salon, came to me just as she was in the beginning stages of envisioning her new salon. With an extensive background in the industry and strong client base, she had a clear vision for the unique experience she wanted to create for her customers. Through my signature methodology, we collaborated to develop a brand identity that uniquely speaks to the desires and needs of her dream clients.

Design details: The custom monogram contains some subtle messaging that speaks directly to her Ideal Client’s needs and desires to invest in premium styling services as a form of self-care. Hardworking, confident women know that they are worthy and deserving of relaxing and high-quality services, period. Within this monogram, the two parallel lines of the W are representative of a pause symbol while the rounded serif on the far right symbolizes a period.