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branding for fun-loving creative entrepreneurs

branding that let’s you
get back to business

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When you set out to start your own business it’s because you had a clear vision and ✨big bold goals✨ to chase. As an entrepreneur, I know how frustrating and exhausting AF it can be to try and be the Founder, Accountant, Operations Manager, Brand/Marketing Extraordinaire, and about a hundred other titles you never aspired to fill. But it doesn’t have to be this way.

As entrepreneurs, we often hold ourselves to unrealistically high standards and expect to be able to “do it all.” Don’t let this hold you and your business back. You don’t have to (nor should you) do it all on your own. Let’s work together to craft a powerful brand that reignites your passion, engages your target audience, and makes it so you can get back to doing more of what you love (instead of agonizing over what font to use for your marketing).

You in?

you deserve brand visuals that communicate your unique values and attract your ideal clients with ease

( let’s have fun while we make that a reality together )

You’ve done the DIY route, and frankly, you’re burnt out. You’re sick of leaving money on the table while potential clients overlook you because you brand doesn’t accurately represent the quality of your offerings. You’re ready to scale and invest in your business, and I’m ready to craft a brand that makes you feel confident as hell and attracts your ideal clients.

I’m committed to collaborating with you to create a brand that catches the eye of your Ideal Client and I’ll make sure you have all of the tools to maintain the brand once we’re finished. Oh, one last thing. Branding doesn’t have to be a buzzkill—I promise we’ll have fun along the way 🥳

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ready to start approaching your business and
branding from a strategic standpoint?

Our Brand Strategy package is perfect for entrepreneurs who want to set themselves up for success by getting crystal clear on their unique selling points, who they serve, and how to communicate most effectively with that audience. Having a solid brand strategy will allow you to DIY much of your own marketing and messaging since you'll have a deep understanding of your customers, how to position your offerings, and a long-term strategy in mind. When the time comes to outsource and scale, you'll have the documentation ready to pass off to to new team members so they can be brought into the brand and company culture with ease.

at kristy black creative, brand strategy includes:

BRAND STRATEGY PREWORK PHASE

  • Access to Brand Discovery Workbook (BDW)—This is my tried-and-true tool that I've developed over the past 10 years that allows us to uncover the heart and soul of your business together.

  • 60 Minute Brand Strategy Session—This is a collaborative conversation where I ask any follow-up questions I have after reviewing your Brand Discovery Workbook and give you the floor to tell me all about how you envision your business and brand to make sure I don't miss any crucial details.

BRAND STRATEGY DELIVERABLES

  • Primary and secondary client purchase paths & stories

  • Purchase advantages

  • Voice keywords

  • Brand voice & tone direction

  • Visual research on competitors to help your brand stand out

  • Mood board that will capture the aesthetic and feel of your new brand

  • Recommended color palette

  • Brand summary

  • Brand persona

  • Brand buzzwords

  • Brand values and how to harness them through action

  • Brand opportunities

  • Access to Ideal Client Avatar Worksheet

  • Overview of ideal client/target audience

  • Ideal client buzzwords

Brand strategy investment: 4 payments of $250

we hate one-size-fits-all solutions so we create custom packages that meet
your unique needs

No matter where you are in your business or what your goals are for your branding, we’ll work together to create a custom package for you! A retail business that needs in-store signage and eye-catching packaging has very different needs than the digital nomad who cringes at the idea of having to travel with printed marketing materials. We’ll work together to create a solution that is as unique as your business!

If you’re not sure what you need, we’ll figure it out together!

In general, most branding packages include the following:

 

  • Access to the Brand Discovery Workbook

  • Brand strategy (includes all deliverables noted above)

  • Moodboard

  • Color palette

  • Font recommendations

  • Primary logo

  • Secondary logo

  • Submark

  • Website favicon

  • Custom pattern

  • Brand guidelines

  • Business card design

  • Social media graphics

  • Other materials based on your needs!

 

Branding investments start at $3000

Branding Testimonials

Testimonials

I absolutely adore working with Kristy and CAN'T WAIT to do another project together. I felt so seen and understood in the whole process. She really made my ideas comes alive. I also LOVE that I can celebrate my business for the playground that it is with her, and I never have to worry about being "too much" or "too excited.”

– ALLISON, FOUNDER OF POPPYLEAD

Kristy Black makes the branding and design process more of a party than a process. Even just coordinating with her through email, you feel uplifted and positive about the direction of your project. She is a goldmine of creativity but also is very professional and business savvy, keeping everyone on track through the course of the project.

– JACKIE, FOUNDER OF SAVOUR + SAPPHIRE

Kristy made me feel like I could put all my trust in her. She communicated with me so well and made sure that each step of the way, through mock ups, sketches, and moodboards, that she was creating something that I loved. I am in awe of my logo and I will use it for my business FOREVER! I seriously wouldn't change a single thing about it!

— SHELBY BORER, PHOTOGRAPHER

 

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other design services

In addition to being a branding studio, I also offer packaging and print design services too!
If you book branding services with me, you’ll also get access to my Secret Menu of services 👀

 

PACKAGING DESIGN

You have a unique product you’re excited to get in the hands of your Ideal Customer, but you aren’t sure how to get in their hands. Through effective use of design principles such as hierarchy, color theory, typeface selection, and surface design, we’ll work together to create product packaging that best represents your incredible products.

view packaging examples →

 

What’s included:

  • Access to Brand Discovery Workbook (BDW)

  • Brief brand summary and buzzwords

  • Custom mood board

  • Color palette (RGB, HEX, CMYK, and Pantone)

  • Custom product packaging with three (3) rounds of refinements included (if needed)

  • Recommendations for vendors (where applicable)

 

OTHER DESIGNS

If you’re looking for a la carte design services, I am available for those projects as well! These projects will all be quoted individually (don’t worry—I only charge flat rates so you won’t get any surprise hourly invoices).

I’d love to jump on free consultation call to learn more about your project and see if we’re a good fit.



services available:

  • Done-For-Your Social Media Launch Graphics

  • Illustration

  • Pattern design

  • Product design

  • Business cards

  • Print collateral (Brochures, postcards, etc.)

  • eBook design

  • More!

 looking to still DIY your designs but want some professional insight?

I see you—you know it’s time to start building your brand, but you don’t know where to start. We all have to start somewhere! These tools are an excellent starting point if:

  • You’re in the process of launching your business
    (PS—Congrats! 🥳)

  • You want to test out the waters of working together without the commitment

  • You’ve got time to spare to invest in a DIY approach

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