PINCH PROVISIONS
packaging design
The Minimergency Kit is the product that put Pinch Provisions on the map, and for it’s 10 year anniversary, we wanted to craft something truly special. What better way to celebrate than with a little cake and bubbly?
Through collaboration with candy-powerhouse Sugarfina, we created a truly special Minimergency kit for the occasion, complete with their signature Champagne Bears made Dom Perignon. Our creative team collectively decided on the confetti-cake-like fabric choice, and I designed the packaging that seamlessly marries the two brands and set the celebratory tone for the catalog that season.
After the great success of the 10th Anniversary Minimergency Kit, Sugarfina and Pinch Provisions joined forces yet again to create a Valentine’s Day themed version featuring Sugar Lips candy.
Press:
Refinery 29: 9 Confetti-Packed Beauty Products That Are So Much Better Than Snow Globes
Brit + Co: 11 Thoughtful Teacher Gifts That Aren’t Gift Cards
Image styling and catalog direction by Grace Niu
White confetti glitter photography by Colleen Durkin
Pink confetti glitter photography by Jennifer Marx Photography