PINCH PROVISIONS

product development
packaging design
typography

After 4 years of utilizing the same type treatments for it’s midi-sized emergency kits, Pinch Provisions’ was looking to infuse these tried-and-true products with more playful personality.

The Spring 2020 collection was developed with the Election Year Survival Kit as it’s marquee product, and these midi kits needed to sit well with it without feeling overly patriotic.

Through careful color palette decisions and typographic trend research, I designed these kits and created unique but complimentary personalities for each.