Your Off-Season Strategy: Straight-forward steps to increase demand, deter price shoppers, & attract values-aligned clients on repeat
For values-led wedding pros & creatives ready to turn the slow months into their strategic advantage
Monday, December 8 from 12pm - 1:30pm ET • Replay will be sent!
Reserve my seat now!
Why now matters
Busy season might be behind you, but instead of collapsing into the couch for 4 months like you actually want (and deserve, to be so f’cking for real) , you know you have work to do if you want to increase your demand, deter price shoppers and ghosts, and keep your dream clients from booking a competitor.
So much for that restful off season…
But figuring out how to stand out in a crowded market and during a tough economy doesn’t have to be an all-consuming nightmare. You can still find time to rest and recover from the season AND set Future You up for success.
All you need is a simple Off-Season Strategy.
Make This Off-Season Count ⬇️
What If This Off-Season Was the Moment You Reset, Rebuilt, and Relaunched Smarter?
Imagine this: it’s next spring. Your inbox is full of inquiries from dream couples, the ones who value your work, share your inclusive values, respect your boundaries, and don’t wait last minute to book or ask for discounts “just because.”
You’re no longer competing on price, because your brand is doing the pre-qualifying for you. You’re fully booked, aligned, and in demand.
That’s exactly what this workshop is built for.
Client feature: Embr Films, Elopement Videographer
This workshop is for you if...
You’re a values-led wedding pro who believes inclusion and integrity aren’t optional (they’re the bare minimum).
You’re ready to move past burnout and scarcity and build a brand that feels as good as it looks (sayonara triple-header weekends 😮💨)
You’re tired of price shoppers and being ghosted and want your branding to do the heavy lifting.
You crave clarity and focus in your business strategy so you can rest and rebuild.
Make next year easier than ever!
The Workshop: Your Off-Season Strategy
What You’ll Learn
This is a live, interactive workshop designed specifically for values-led, LGBTQ+ inclusive wedding pros (photographers, planners, florists, etc.) and creatives who want to build businesses that reflect their values and grow sustainably.
Here’s what we’ll cover:
How to attract aligned, inclusive, and high-value clients Define and communicate your unique value so you stand out from competitors (no more blending into the sea of pink, beige, and “romantic, timeless, and elegant” copy).
Branding that sets you apart (& stops price shoppers) Learn how to create and embody brand messaging rooted in values over vanity metrics and attracts aligned couples and scares nightmare clients off long before they ever hit “inquire.”
Your Simple Off-Season Plan: A Choose Your Own Adventure roadmap to turn your slower months into your most strategic, profitable season yet.
Join us LIVE to also get your free fillable roadmap that you can use each off-season to realign for the year ahead.
Lock in your spot (& your strategy) ⬇️
Meet Kristy (she/they)
Oh hey! It’s me! I’m a strategic brand designer with the personality of a golden retriever and a passion for leading jam-packed workshops (I have a masters degree in adult education and a not-so-secret hatred for in-actionable workshops). My belief is that our work as entrepreneurs is an invitation to create positive change in the world, and I take that very seriously.
If you love to buck the binaries in biz, I know we’ll vibe. You can learn more about my values here.
And if you don’t support the global majority and LGBTQIA+ communities with your full chest, don’t waste your time signing up. This ain’t the spot for you.
Why This Workshop Is Different
This isn’t just some fluff-stuffed mindset workshop or a sales pitch in a trench coat. I know your off-season time is precious, and I don’t take it lightly that you want to spend of of it with me.
This work shop is a jam-packed presentation about branding and positioning based on everything I’ve learned from helping values-led wedding professionals thrive.
Most people only give testimonials from paid programs, but even my free workshops get people hyped up!
I’m so ready for this!
Ready to turn your off-season into a strategic advantage and enter next season fully aligned with your values?
This is your time to reset your brand, attract dream couples who share your values, and build the kind of business that grows with intention (instead of hustle, overwhelm & putting everyone’s needs before your own).