Your off-season strategy: Build a brand that increases demand, deters price shoppers, & attracts values-aligned clients on repeat
For wedding professionals & creatives ready to turn the slow months into their strategic advantage
Why now matters
Busy season might be behind you, but instead of collapsing into the couch for 4 months like you actually want (and deserve, to be so f’cking for real) , you know you have work to do if you want to increase your demand, deter price shoppers and ghosts, and keep your dream clients from booking one of your hundreds of competitors.
So much for that restful off season…
But figuring out how to stand out in a crowded market and during a tough economy doesn’t have to be an all-consuming nightmare. You can still find time to rest and recover from the season AND set Future You up for success. All you need is a simple Off-Season Strategy.
What if you used this off-season to reset, rebuild, and relaunch your business so that next year you:
Get more inquiries from ideal clients,
Stop competing on price, and
Create a brand that pre-qualifies the right couples so you’re busy and booked on your terms.
That’s exactly what this workshop is built for.
The Problem Most of Us Face
The Price Shopper Cycle
You’re no stranger to the hustle. You’ve had your seasons of doing the most (and maybe regretted more double or triple-header weekends than you care to admit), — referrals, social posts, and last-minute discounts — but your inbox is full of budget-shoppers.
Brand Gap Mismatch
You’re incredible at what you do, and you have the portfolio and testimonials to show it. Yet
The Busy→Burnout→Scramble Loop
That’s exactly what this workshop is built for.
You
Why This Workshop Is Different
This isn’t just “more marketing ideas” or a sales pitch in a trench coat. I know your off-season time is precious, and I don’t take it lightly that you want to spend of of it with me.
This work shop is a jam-packed presentation about branding + positioning + demand architecture based on everything I’ve learned from helping values-led wedding professionals thrive.
You
but why listen to me?
Oh hey! I’m Kristy (she/they), a strategic brand designer & business coach who specializes in helping inclusive wedding professionals level up their brands and increase their income, impact and joy (because those things aren’t actually mutually exclusive).
But that’s the polished version of me. Here’s the real story ⤵️
Not that long ago, I was working myself ragged to hit my goals and build the business I thought I wanted. I was great at achieving my goals…but I was also great at overworking, burning out, and pretending I didn’t need rest (self-care? space for joy? Never heard of her 🤷🏻♀️).
The worst part? My business was successful and yet I was miserable (and I honestly felt guilty even saying it out loud, because everyone around me acted like I should be happy).
I wish I could’ve told myself it wasn’t my fault and that there was nothing wrong with me. I just didn’t have the tools I have now. Once I started using the same strategy I’ll share in this workshop, everything shifted: I began booking dream clients (goodbye, price shoppers & ghosts 👋), working fewer hours, and (shockingly!!!) actually enjoying my business again.
Now I help wedding professionals and creatives do the same: rekindle their love for their work, attract aligned clients, and build a business that supports their life instead of draining it.
After guiding so many pros through this transformation, I can tell you this: you deserve to love your business as much as your clients love your work—and this workshop is the perfect place to start. 🌈✨
Busy season is behind you, but instead of collapsing into the couch for 4 months like you actually want (and deserve, to be so f’cking for real) , you know you have work to do if you want to increase your demand, deter price shoppers and ghosts, and keep your dream clients from booking one of your hundreds of competitors.
So much for that restful off season…
But figuring out how to stand out in a crowded market and during a tough economy doesn’t have to be an all-consuming nightmare. You can still find time to rest and recover from the season AND set Future You up for success. All you need is a simple Off-Season Strategy.
The When Success Sucks Masterclass is for entrepreneurs who are ready to stop making excuses for why they feel so burnt out and start prioritizing their joy NOW (because we all know waiting until you’re less busy is what got you here in the first place).
When we’re building our businesses, we’re excited to put in the work to make our dreams come true. As the wins and wealth start to roll in, we often find ourselves too exhausted to celebrate because we’re already on to the next task. We think “I’ll be happier when I [fill in the blank]”…but sadly, more success doesn't inherently mean more joy (in fact, I've often found the opposite to be true for both myself and my clients).
So instead of finding joy where we are, we keep on the same ol' hamster wheel of doing more and more hoping that somehow we'll find joy along the way (even though we are literally making LESS time for it in the process).
A joyful life and business means actually ENJOYING what you’re building along the way. It means working fewer hours, getting more support, making more money, and feeling better. Success doesn’t have to suck—a joyful and thriving business aren’t mutually exclusive concepts.
In this masterclass, I’m sharing the 3 things every joyful AND successful entrepreneur does to make more money and have fun while doing it.
Join me on Friday, July 12 at 12pm ET for this event!
This free masterclass is for you if…
You feel bad even acknowledging how unhappy your business makes you at times (especially because you have had success) 🫤
Feel like your business is taking over your life 😫
Have experienced success yet don't feel like your biz is any more joyful 🤔
Want to raise your rates & work less 🤑
Want to make progress on your goals without leveraging guilt and shame 😅
Know something's gotta change, but you're not sure where to start 🥴
Are interested in dismantling internalized capitalism and hustle culture (seriously, if this doesn't resonate with you, you won't enjoy my style) ⚡️
