Martha May

brand identity development
art direction
logo design
print design

Martha May sources high-quality vintage goods for those with an eye for design but who simply don’t have the time to hunt down the best pieces themselves. Marty, the owner of the Martha May, came to me just as she was in the beginning stages of building her business and wanted to ensure that she was setting herself up for long-term success as the business grows. Through my signature methodology, we collaborated to develop a brand identity that uniquely speaks to her dream clients who adore quality vintage and a thoughtful buying experience.

Design details: Inspired by vintage designs from the 1930s–1940s, we created a brand that feels at home with the wide range of vintage goods carried by Martha May. Inspired fabric swatch cards from these eras, we created a unique look and feel for her brand that resonates with her ideal clients who are seeking premium vintage goods without all the hassle of sourcing them.

 
 
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Wordmark and rectangular submark designed by Jessa Youngbloom with art direction from Kristy Black. All other elements designed by Kristy Black.