branding that helps you stand out from the crowd and stand up for what’s right

Because those aren’t mutually exclusive. Get a values-led brand that gives you clarity, connects with clients, and doesn’t rely on trends on algorithms to get you growth.

success shouldn’t suck

No matter how long you’ve been in business, it’s easy to fall back into a habit of hustling. Before you know it, you find yourself stretched too thin, your inner critic is telling you you’re a fraud, and you can feel the sweaty breath of burnout on the back of your neck. 😰 (Trust me, I’ve been there too.)

The good news, however, is that there’s a way for us to break this cycle and bring more joy back into your business (without toxic positivity or bypassing the very real state of the world right now). It took me years to crack the code, but now I’m on a mission help every socially conscious entrepreneur thrive.

It turns out, values-aligned branding helps you use your business to create positive change and step into your most authentic phase of business yet. But new branding can sometimes feel like something you have to grow into. Coaching and mentorship helps you navigate that transition while creating supportive systems that help prevent imposter syndrome and burnout and, of course, bring more joy.

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branding is the secret sauce that can change it all

When I first started my business 13+ years ago, I had a mentor tell me my branding was “too much” and too playful to ever be taken seriously or be successful. So I toned myself all the way down, and it made me HATE my business to the point of almost shutting it down.

But once I trusted my own gut and everything I knew to be true about branding, everything changed. I’ve since develop brands for international businesses to solorpreneurs & startups and have had products / packaging I've designed carried in major national retailers such as William Sonoma, Urban Outfitters, Crate & Barrel, Sephora, and Nordstrom.

But more importantly, I help values-driven, disruptive and audacious folks change the world while bringing more joy and clarity into their lives and businesses. I have the personality of a golden retriever and I want nothing more than to see you living your best life with the business of your dreams.

work with me!

Working with me is a bit like those Choose Your Own Adventure books. Whether you’re looking for support as you chase your big bold goals, guidance on your messaging, or the perfect brand strategy and design to attract your dream clients, we’ll do it all with one simple mission in mind: to call in more joy + ease to your business so you can stop hustling and start having fun.

“My brand doesn’t feel like ME anymore & I need help!”

You deserve strategy-backed brand visuals that communicate your unique values and attract your ideal clients with ease. Let’s make this your reality!

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“I’ve got big bold goals & need some support to bring them to life!”

As entrepreneurs, I know we don’t always fit neatly into boxes. If you’re looking for a completely custom coaching based on your unique needs, we can craft that together.

what people are saying

  • “Kristy 100% over-delivered in a beautiful way, donating SO much valuable information + guidance that not only helped me to achieve a successful launch, but also allowed for me to hone in on my brand and messaging as a whole. She asked me all of the right questions, LISTENED and HEARD me. I cannot recommend her enough!!”

    — Nicholette,
    Founder of Radiate Social

  • “I absolutely adore working with Kristy and CAN'T WAIT to do another project together. I felt so seen and understood in the whole process. She really made my ideas comes alive. I also LOVE that I can celebrate my business for the playground that it is with her, and I never have to worry about being "too much" or "too excited.”

    — Allison, Founder of Poppylead

  • “Kristy Black makes the branding and design process more of a party than a process. Even just coordinating with her through email, you feel uplifted and positive about the direction of your project. She is a goldmine of creativity but also is very professional and business savvy, keeping everyone on track through the course of the project.”

    — Jackie, Founder of Savour + Sapphire

  • “Kristy actually HEARD me and what I desired to say. She helped draw out the truth that was lying there afraid and gave it light and a space to stretch its legs and now I'm so excited to be talking about my business. The validation you feel when someone SEES you is incredible. Thank you, Kristy!”

    – Sarah, Corporate Rehab

  • “Working with Kristy to help dig through my offerings, values, ideas, and audience information was an incredible experience. She really helped me see things more clearly, in ways I was previously unable to articulate. Her questions were thoughtful and brought forth lots of insights that have been useful moving forward.”

    – Ashley, Food Blogger

  • “I've had the pleasure of working with Kristy twice now. Her knowledge and expertise is unparalleled and her outgoing personality makes work fun. Kristy knew what I needed before I did and I am so grateful that I now have a very comprehensive brand clarity guide that explains who I am and what my brand stands for. This is exactly what I needed to move forward with my company.”

    – Britt, Candle & Homegoods Designer

  • “Working with Kristy to nail down my messaging was the smartest decision I made this year. The clarity and confidence I have now to show up and sell myself is exactly what I needed to move forward with a full roster of impact-driven clients. If you want to cry happy tears because you feel so seen and understood (true story!), Kristy is your gal!”

    – Erin, Copywriter

  • “Kristy made sure that everything in my brand clarity guide was aligned with my own deepest values that have been showing up all along, but I never let them shine! Now I know how to show up and be more authentic in my marketing, and I know I'll both scare away bad fit clients and make my best fit clients even more excited to finally find me. ”

    – Caitlin, Writing & Creative Coach