Clichés to Connection: How to actually connect with your dream clients
(even if you don’t know who or where they are—yet!)
Break free from boring, reductive client avatars and discover how to identify and connect with your dream clients—without resorting to problematic stereotypes or outdated marketing tactics. At this free workshop, you’ll learn how to honor your clients as humans, not just consumers, and build a brand that feels genuine and aligned with your values. If you’re ready to find and sign dream clients with a values-led brand, this actionable workshop for you.
You’ve done all the client exercises, but they always leave you feeling like you’re trying to jam your clients (and yourself) into a box that just doesn’t fit and leaves you feel disconnected from your biz.
You know your work gets your clients’ incredible results, but you have you no idea where to find more of the people who would benefit from it the most (and are willing to pay what you charge).
You’ve tried all those ideal client avatars, but let’s be real—they felt boring and reductive and didn’t actually help you make any meaningful changes in your biz.
You want to figure out who your dream clients are once and for all and you don’t want to succumb to problematic stereotypes and generalizations (because you lead a values-led biz)
You ever get testimonials from your free workshops? I do ⤵️
(If you’ve never been to one of my workshops, I keep it actionable. This isn’t the sales-pitch-in-a-trench-coat workshop experience you may be used to.)
The Clichés to Connection workshop is for entrepreneurs who are ready to ditch the generic client profiles and get real about who their dream clients are—without relying on problematic stereotypes or cookie-cutter avatars. It’s time to build a brand that honors the humanity of your clients (and yourself) and feels good to show up for.
This free workshop is for you if you…
Are tired of feeling like the branding advice you see doesn’t take into account your unique approach to business or the clients you actually want to serve 🫣
Have a general understanding of who your dream clients are but have absolutely no clue where to find them
Have a brand but struggle to connect it to your dream clients in a way that feels genuine and actually gets the results you want 🤔
Are ready to build a brand that truly honors your clients as humans, not just consumers 💡
Are done with one-size-fits-all approaches and want to break free from outdated marketing advice that doesn’t resonate with your values ⚡️
Are interested in dismantling internalized racism, capitalism and hustle culture (seriously, if this doesn't resonate with you, you won't enjoy my style) ⚡️
Meet Kristy (she/they)
Oh hey! It’s me! I’m a strategic brand designer with the personality of a golden retriever and a passion for leading jam-packed workshops (I have a masters degree in adult education and a not-so-secret hatred for in-actionable workshops). My belief is that our work as entrepreneurs is an invitation to create positive change in the world, and I take that very seriously.
If you love to buck the binaries in biz, I know we’ll vibe. You can learn more about my values here.