JELLY LEGS ZINE

logo + brand development
print design
pattern design
photography
handlettering
packaging

Jelly Legs is a collaborative bike publication that I founded. As an avid cyclist, I decided to create a publication that accurately represents the love and enthusiasm that so many cyclists feel in this community. However, I quickly realized that the only way to have that passion infused in this zine was to get other cyclists involved by sharing their stories, photos, and adventures.

For this brand, I wanted to create something that looked very raw and bold with strong ties to the DIY mentality of zine culture.

Digital copies of the zine are available for purchase here.

 

brand board

brand inspiration: 1 // 2 // 3

brand inspiration: 1 // 2 // 3

jellylegszine_detail

brand moodboard

source images: 1 // 2 // 3 // 4 // 5 // 6

source images: 1 // 2 // 3 // 4 // 5 // 6