PINCH PROVISIONS

product development
packaging
iconography
art direction
styling

For this Spring product, I was tasked with developing a highly giftable kit that could speak to the house plant trend. I developed and designed the contents within as well as determined what structure could accommodate said contents the best. From there, I conceptualized various packaging design solutions, and executed the most successful concept (a window-sill-inspired approach) via watercolor painting.

This product has been sold at national retailers such as Madewell, Anthropologie, Pottery Barn, Barnes and Noble, Paper Source, and others.

Above photo shot at Soona Denver.

PRESS:

• Buzzfeed: 18 Gifts To Get Your Friend Who's Obsessed With Their Plants

• Brit + CO: Creative Holiday Gifts for the Plant Lady in Your Life

• BoxFox: FOX Favorites // Pinch Provisions Plant Lady Kit