Splash Moodboard

I am so excited about this branding design project that I’ve been working on that I just had to share. This is the moodboard for a logo design for a water park/aquatic center. It’s been great to let myself get swept away in a lot of warm, summer visuals since the winter weather is now in full swing. For this design project, we’re focusing on creating a logo and brand that is warm, sunny, and playful without looking too juvenile. The logo will be prominent on location signage, and I can’t wait to see how this new cheerful look will breathe new life into the location. Just one more reason to look forward to summer!